{"id":22518,"date":"2026-07-16T13:30:18","date_gmt":"2026-07-16T11:30:18","guid":{"rendered":"https:\/\/www.neuraldesigner.com\/use-cases\/customer-segmentation\/"},"modified":"2026-07-16T13:47:10","modified_gmt":"2026-07-16T11:47:10","slug":"customer-segmentation","status":"publish","type":"page","link":"https:\/\/www.neuraldesigner.com\/use-cases\/customer-segmentation\/","title":{"rendered":"Customer segmentation using machine learning"},"content":{"rendered":"<style>.ndb{width:100vw;margin-left:calc(50% - 50vw);background:#eeeeee;padding:22px 24px 14px;font-family:\"Outfit\",\"Roboto\",Arial,sans-serif;color:#1b2635}.ndb *{box-sizing:border-box}.ndb a{text-decoration:none}.ndb-wrap{width:min(100%,960px);margin:0 auto}.ndb-lead{font-size:18px;line-height:1.6;color:#3a4a5a;font-weight:300;margin:0 0 22px}.ndb-lead a{color:#2d799f;font-weight:600}.ndb-highlight{margin:0 0 36px;padding:28px 34px;border-radius:18px;background:linear-gradient(135deg,#56a1c8 0%,#245e80 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h3{color:#001233!important;font-size:16px!important;font-weight:600!important;margin:0!important;text-align:center!important;letter-spacing:.03em}body.page-child.parent-pageid-22498 main.site-main .ndb-wrap .ndb-card table td p img{width:52px!important;height:52px!important;max-width:52px!important;min-width:0!important;object-fit:contain!important;margin:0 auto!important;display:inline-block!important}main#content .ndb-card .nd-usecase-title-icon,main#content .ndb-card h3.nd-usecase-icon-title img{display:none!important}main#content .ndb-card h3.nd-usecase-icon-title{display:block!important}.ndb-card .ndb-subhead{color:#001233!important;font-size:19px!important;font-weight:600!important;margin:26px 0 8px!important;text-align:center!important}.ndb-card table:has(td h3) td p:not(:has(img)){font-size:14px!important;line-height:1.5!important;color:#51606f!important;margin:8px auto 0!important;text-align:center!important;max-width:none!important}<\/style><div class=\"ndb\"><div class=\"ndb-wrap\"><div class=\"ndb-lead\"><p>Targeting in marketing is a strategy that divides a large market into smaller segments to concentrate on a particular group of customers within that audience.Companies can analyze age, gender, interests, and other features of clients to target specific customers.This allows us to design marketing campaigns with a higher conversion rate.Here, we explain how to\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">utilize machine learning and\u00a0<a href=\"https:\/\/www.neuraldesigner.com\/\" target=\"_blank\" rel=\"noopener\">Neural Designer<\/a> to develop conversion models and refine<\/span>\u00a0marketing campaigns.<\/p>\n<h3>Contents<\/h3>\n<ol>\n<li><a href=\"#Objectives\">Objectives<\/a>.<\/li>\n<li><a href=\"#Benefits\">Benefits<\/a>.<\/li>\n<li><a href=\"#Approach\">Approach<\/a>.<\/li>\n<li><a href=\"#Results\">Results<\/a>.<\/li>\n<li><a href=\"#Conclusions\">Conclusions<\/a>.<\/li>\n<\/ol>\n<\/div><ul class=\"ndb-toc\"><li><a href=\"#objectives\">Objectives<\/a><\/li><li><a href=\"#benefits\">Benefits<\/a><\/li><li><a href=\"#approach\">Approach<\/a><\/li><li><a href=\"#results\">Results<\/a><\/li><li><a href=\"#conclusions\">Conclusions<\/a><\/li><\/ul><div class=\"ndb-card\" id=\"objectives\"><h2>Objectives<\/h2><p>Customer targeting involves identifying individuals who are more likely to purchase a specific product or service.<\/p>\n<p>The selection of customers is not always as straightforward as categorizing them by a single variable, such as age or gender. Indeed, complex combinations of different variables determine which customers are prone.<\/p>\n<p><img decoding=\"async\" style=\"width: 485px; max-width: 100%;\" src=\"https:\/\/www.neuraldesigner.com\/images\/activity-diagram-customer-targeting.svg\" height=\"254\" \/><\/p>\n<p>Customer targeting requires analyzing numerous features in specific ways relevant to marketing:<\/p>\n<ul>\n<li><b>Socio-demographic factors<\/b>: Gender, age, education&#8230;<\/li>\n<li><b>Engagement factors<\/b>: Recency, frequency, monetary&#8230;<\/li>\n<li><b>Stationary elements<\/b>: Season, date, time&#8230;<\/li>\n<li><b>Conversion of the customer.<\/b><\/li>\n<li>Etc.<\/li>\n<\/ul>\n<\/div><div class=\"ndb-card\" id=\"benefits\"><h2>Benefits<\/h2><p>These techniques effectively select potential clients more efficiently than traditional methods.<\/p><h3 class=\"ndb-subhead\">Benefits for the customer:<\/h3><table><tbody><tr><td style=\"text-align:center;border:none;\"><p><img decoding=\"async\" src=\"https:\/\/www.neuraldesigner.com\/images\/touch.svg\" alt=\"\" width=\"56\" height=\"56\" \/><\/p><h3>BETTER RECOMMENDATIONS<\/h3><p>Identify common characteristics among clients to segment them effectively.<\/p><\/td><td style=\"text-align:center;border:none;\"><p><img decoding=\"async\" src=\"https:\/\/www.neuraldesigner.com\/images\/search.svg\" alt=\"\" width=\"56\" height=\"56\" \/><\/p><h3>LESS DISTURBANCE<\/h3><p>Discover the reasons a product fits better in one segment than others.<\/p><\/td><\/tr><\/tbody><\/table><h3 class=\"ndb-subhead\">Benefits for the company:<\/h3><table><tbody><tr><td style=\"text-align:center;border:none;\"><p><img decoding=\"async\" src=\"https:\/\/www.neuraldesigner.com\/images\/location.svg\" alt=\"\" width=\"56\" height=\"56\" \/><\/p><h3>REDUCED COSTS<\/h3><p>Predict which product will be bought by each client to make more efficient campaigns.<\/p><\/td><td style=\"text-align:center;border:none;\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.neuraldesigner.com\/images\/trending_up.svg\" alt=\"\" width=\"56\" height=\"56\" \/><\/p><h3>INCREASED CONVERSION<\/h3><p>Increase the conversion rate of your marketing campaigns.<\/p><\/td><\/tr><\/tbody><\/table><\/div><div class=\"ndb-card\" id=\"approach\"><h2>Approach<\/h2><p>The most effective way to target customers is to create a model based on their specific characteristics.<\/p>\n<p>Neural networks can model the correct one given these variables and detect which customers are interested in your products and services.<\/p>\n<p>The following graph illustrates a neural network for customer targeting.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; max-width: 100%;\" src=\"https:\/\/www.neuraldesigner.com\/images\/customer_targeting_nn.webp\" \/><\/p>\n<\/div><div class=\"ndb-card\" id=\"results\"><h2>Results<\/h2><p>As we have explained before, customer targeting aims to increase conversion rates.<\/p>\n<p>The following example is about a company that wants to sell its products. We can observe the favorable rates in the following plot, both with and without the model.<\/p>\n<p><img decoding=\"async\" style=\"width: 484px; max-width: 100%;\" src=\"https:\/\/www.neuraldesigner.com\/images\/customer_targeting_rates.webp\" height=\"249\" \/><\/p>\n<p>We can see that only 20% of customers are interested in the products without the model. However, after applying the model, we have selected the more likely customers, and we can see that 40% are genuinely interested.<\/p>\n<p>In case the company has doubled its sales with the model.<\/p>\n<\/div><div class=\"ndb-card ndb-card--accent\" id=\"conclusions\"><h2>Conclusions<\/h2><p>In conclusion, customer targeting enables companies to find the most relevant leads. Consequently, it enables them to invest their marketing resources more efficiently.<\/p>\n<p>It is an economical and fast way to manage existing clients and acquire new ones.<\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Targeting in marketing is a strategy that divides a large market into smaller segments to concentrate on a particular group of customers within that audience.Companies can analyze age, gender, interests, and other features of clients to target specific customers.This allows us to design marketing campaigns with a higher conversion rate.Here, we explain how to\u00a0utilize machine [&hellip;]<\/p>\n","protected":false},"author":152,"featured_media":2330,"parent":22498,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22518","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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